I've seen a few pieces in person, and viewed the new catalogue at a local dealership. There was plenty of red, grey and black (there was a distinct lack of regular blue, and yellow.... but truth be told, there's probably only a small percentage of women who would buy those colors). I was actually very impressed with the new stuff. The leather is nice, the jackets fit well, though the pants run VERY small, and the upgraded CD armour is a VAST improvement over year's past.
As for the abundance of pink and light blue -- look how well it's worked for Icon? Much as it might make us cringe (I LOVE pink, but I don't want pink motorcycle gear!), it SELLS like crazy... that Kitty jacket in pink was on perpetual backorder for the first 6 months after it came out. So Joe Rocket jumped on the bandwagon, and I'm sure it'll work for them, too.
Heck, I'm just happy to see an expanded variety of women's gear, even if it's not in my choice of colors. SOME progress is still progress nonetheless.