The IMS, now in its 27th year, has taken its annual stroll through the American motorcycle industry’s epicenter of Southern California. The Cycle World-sponsored International Motorcycle Show presented by Toyota was well-attended despite unseasonably cold weather, and the event continues its cross-country trek until mid-February in a big town near you.
The media day in the LBC began with a look at the first radical tuner project of a 2008 Suzuki Hayabusa.
Designed by L-R-G and built by Custom Sportbike Concepts, the project was done in a partnership with American Suzuki, which is well aware of the popularity of the Busa among the tuner crowd.
"Beyond its well-deserved reputation for best-in-class performance, the popularity of the Suzuki Hayabusa can be attributed to the way it has long been embraced by the many facets of popular culture, including fashion, style, music and entertainment," said Glenn Hansen, communications manager, ASMC, Motorcycle/ATV Division. "Suzuki’s relationship with L-R-G provides us with a not-to-be-missed opportunity to vividly illustrate our iconic sportbike’s storied connection to urban culture."
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