BMW vehicles have always had an air of exclusivity to them. The ownership of a BMW sort of implies that you've chosen to take a slightly different path. Possessing one says to the world that you're willing to pay the piper more than what most are willing to sacrifice in order to have what many only dream of owning.
Indeed, BMW's reputation for making excellent vehicles has raised the marque to that of status symbol. Even here in the Land of Pomposity (L.A.) where BMWs are as common as face lifts, there's still an allurement to them.
In the automotive world, BMW’s M series cars build upon the chic-ness of the German brand. Cars carrying this designation in the model name are unique amongst rank and file BMWs. They may look like their siblings, but beneath the shared exterior beats the heart of a race-inspired mill, with performance-oriented suspension and handling components to complement the extra horsepower.
An M car to the casual observer looks like all the rest, but to the sharp eye of the motoring enthusiast seeing an M car tells them that the driver/owner cares less for image and more for the performance potential of the machine. Yep, those who know these vehicles know what they want, and they're willing to pay the high price for the privilege.
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