MCI: Trend in motorcycle sales looks set to change
11th May 2005
Motorcycle statistics suggest an upturn in motorcycle sales is on its way. Overall, the whole two-wheeler market is showing 7% growth for April 05 at 13,893 units compared to 12,940 in April 04, and the year-to-date figure is just 2% behind this time last year. Figures show the rate of decline in the moped market has eased with moped scooters down by less than 1% on April 2004.
The Motorcycle Industry Association (MCI) reports the strongest performance is coming from Naked, Adventure and Custom machines, and says this can be read as continued evidence of a shift in the market toward machines characterised by their versatility and long-range or off-the-beaten-track appeal. SportTour bikes and Scooters, which were the first to start to show difficulty back in 1999/2000, are now also showing signs of recovery.
The Trail/Enduro sector appears to be recovering from its recent wobble but the MCI believes DEFRA policy on off-road motorcycling may well jeopardise this. The recent announcement that farmers who are using land for motor sport will not be able to claim their Single Payment Scheme (SPS) subsidies means that many off-road events are now under threat and the MCI is concerned that this is turn will have a knock on effect on motorcycle sales. MCI has strongly supported the Land Access and recreational Association (LARA) campaign to get the SPS rules changed.