I guess Speed knows what it's doing by replacing Motorcycles with Nascar...
http://www.superbikeplanet.com/2005/Jul/050718l.htm
USGP Ratings Are In
seven nascar shows got more viewers
by staff
Monday, July 18, 2005
Our sources at Speed leaked us the Nielsen ratings for the USGP and other Speed programming that ran the same day the USGP was telecast—live mind you.
This data suggests that the USGP was the eighth most-watched show on the network that day.
Essentially, the NASCAR truck race pulled in nearly three times as many viewers that the USGP did on Speed.
Program/Nielsen rating/households
USGP/MotoGP race telecast: .29 = 186,000 households
NCTS race telecast (Nascar trucks) .74 = 477,000 households
Nascar Live (1:00 PM) .62 398,000 households
Nascar Beyond The Wheel .55 = 353,000 households
Nextel Cup Final Practice .47 = 304,000
Nascar Live (7:30 PM) .47 = 304,000 households
Nascar World of Outlaws .32 = 207,000 households
http://www.superbikeplanet.com/2005/Jul/050718l.htm
USGP Ratings Are In
seven nascar shows got more viewers
by staff
Monday, July 18, 2005
Our sources at Speed leaked us the Nielsen ratings for the USGP and other Speed programming that ran the same day the USGP was telecast—live mind you.
This data suggests that the USGP was the eighth most-watched show on the network that day.
Essentially, the NASCAR truck race pulled in nearly three times as many viewers that the USGP did on Speed.
Program/Nielsen rating/households
USGP/MotoGP race telecast: .29 = 186,000 households
NCTS race telecast (Nascar trucks) .74 = 477,000 households
Nascar Live (1:00 PM) .62 398,000 households
Nascar Beyond The Wheel .55 = 353,000 households
Nextel Cup Final Practice .47 = 304,000
Nascar Live (7:30 PM) .47 = 304,000 households
Nascar World of Outlaws .32 = 207,000 households