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Discussion Starter · #1 ·
I have long wondered this.

What makes Ducati any better to command the higher price?

You could say they are better, but in what way?

The big 4 jap bikes are getting better all the time, and as far as I can see, it's not like Duc is beating them in anyway.

Styling isn't any better IMHO.

You could say they are more exclusive, but it's not like Ducs are rare on the streets.

With cars I can see the difference. Better build quality, better technology, better performance.

But it doesn't seem like there is any reason to pay for something that doesn't perform as well as the Gixxer or R1 etc etc
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